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"The initiative has attracted professional athletes and Hollywood celebrities and drawn more than 160,000 Web site hits from people in at least 150 countries."

(Dallas, Texas)—The billboard phrase, "I Am Second" is being viewed my multiple thousands around the Dallas area and has "snagged more than 8,000 Facebook friends," according to a report in The Dallas Morning News. Even Texas Ranger Josh Hamilton is saying it. (Photo: Josh Hamilton/iamsecond.com)

The report states that Plano-based e3 Partners Ministry launched the multimillion-dollar media campaign this month to promote God in North Texas, and it has already caught the world-wide attention of professional athletes and Hollywood celebrities. The billboard points people to their website—iamsecond.com—to read testimonies from people like actor Stephen Baldwin, Dallas Cowboys linebacker Greg Ellis and former NASCAR champion Darrell Waltrip.

"We are training people to take advantage of advertising that will help them live lives of intention," said Nathan Sheets, a vice president of e3 Partners Ministry. "I Am Second is a mindset to live out authentic, transparent lives."

According to the report, pastors have expressed interest in taking the campaign to Atlanta and Portland.

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