Isaac, who plays for Orlando Magic, officially launched his UNITUS apparel company during a large, all-star event Saturday night in Orlando, Florida, featuring a fashion show, a performance by GRAMMY-nominated Christian artist Tauren Wells, fireworks, and more.

Athletes, stars, journalists, and noted business executives joined in the celebration to launch a brand that promises to represent "true greatness." Riley Gaines, the former collegiate swimmer who has vocally opposed biological men competing in women's sports, was among those in attendance.

"I do see this as something that is bigger than me," Isaac said during a Q&A portion of the launch. "And so, for that, I have to give glory and honor to Jesus Christ."

He spoke about his belief "true greatness is found in none other than Jesus Christ" and the importance of not measuring oneself in terms of "world standards."

"And that is what UNITUS is about," Isaac added.

As CBN's Faithwire previously reported, Isaac went viral in 2020 for departing from his fellow Orlando teammates and refusing to kneel during the National Anthem or wear Black Lives Matter attire. That decision catapulted him into the headlines and led him to write a book, "Why I Stand."

Now, Isaac is filtering that energy into a brand he believes will invigorate conservatives, Christians, and those looking to invest in clothing representative of their values.

"UNITUS is desperately needed today, because more and more brands in the sports and leisure wear space are abandoning the consumers' desire for them to be impartial on matters of culture, spirituality, and politics," Isaac previously told CBN's Faithwire. "Many brands have overtly endorsed harmful and divisive ideologies that have left consumers looking for alternatives."

He said there's a profound need for a "hopeful brand bolstered by values of faith in Christ, American freedom, and family-building."

Isaac believes UNITUS will provide products consumers will feel good about both inside and out—a rarity in today's marketplace, as he argues some brands have taken to undermining or even attacking conservative and Christian values... Subscribe for free to Breaking Christian News here

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