Central to the march was a 16-foot-tall by 11-foot-wide brightly illuminated cross, carried by the throng, and erected for the event in a place of prominence in the park. The cross holds particular significance because church members spent the weeks leading up to Palm Sunday writing the first names or initials of those they are praying for this Easter season on the sides of the cross.

When the crowd arrived at its destination, Klyde Warren Park in the heart of downtown, they were led in music by Grammy Award-winning artist, Sandi Patty. As Dr. Robert Jeffress addressed the crowd, he said, "Ours is a positive march with a positive message—God loves us, He's not mad at us, and He invites us into a personal relationship with Him."

The march began immediately after a concert by Sandi Patty and the celebration of the Lord's Supper at First Baptist Dallas. Dr. Jeffress remarked, "The timing of the 'March for Eternal Life' couldn't have been better. As a country, Americans marched this weekend for all kinds of causes. As a congregation, we marched to celebrate and to share with our city, our state, our nation and the entire world the message of Jesus Christ is the only hope for our world."

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