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Appropriate Action: Disney Severs Ties with YouTube Star Over Anti-Semitic VideosKjellberg recently shocked fans when he released a series of videos containing anti-Semitic jokes and Nazi imagery.
PewDiePie, whose real name is Felix Kjellberg, has 53 million fans worldwide, and his videos have amassed some 14.7 billion views. The 27-year-old Swede usually focuses on video games, and his huge fan base has allowed him to turn his YouTube channel into a lucrative business, earning more than $14 million a year from advertising, sponsorships and appearance fees. According to reports, a key part of Kjellberg's empire is a joint venture with Disney's Maker Studios, which he inked in 2014. This gave him co-ownership of a multichannel network called Revelmode that produces videos, mobile apps and merchandise. But Kjellberg recently shocked fans when he released a series of videos containing anti-Semitic jokes and Nazi imagery. Kjellberg posted nine offensive videos during the past six months. A video posted Jan. 11 featured two men holding a banner reading, "Death to all Jews," and a video posted Jan. 22 featured a man dressed as Jesus saying, "Hitler did absolutely nothing wrong." "Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate," a spokesperson for Maker Studios told the Wall Street Journal.
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