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Study: Moviegoers Prefer Movies With Christian and Family-Friendly ValuesIn fact, movies with at least some strong Christian and family-friendly values and content in 2016 made nearly six times more money overall last year, as movies with at least some strong "leftist values" and content, that is $71.09 million per movie, versus only $12.45 million per movie.
This was revealed by Dr. Ted Baehr, founder of Movieguide®, the family guide to movies and entertainment, who presented highlights from Movieguide®'s 2017 Annual Report to the Entertainment Industry at the 25th Annual Faith & Values Awards Gala Feb.10 at the Universal Hilton Hotel in Los Angeles. Media expert, Baehr, speaking to a room full of Hollywood actors and studio chiefs, said that the success of movies with at least some of these values in 2016 is "no fluke," adding, "It's been true ever since we began doing our comprehensive political analysis 13 years ago in 2003."
In fact, movies with at least some strong Christian and family-friendly values and content in 2016 made nearly six times more money overall last year, as movies with at least some strong "leftist values" and content, that is $71.09 million per movie, versus only $12.45 million per movie. He said that films with this content also totaled $7.85 billion cumulatively at the box office in 2016, compared to only $0.83 billion in 2016 for movies with strong "liberal or leftist content." The box office figures, he went on to say, don't include the $119 million that the patriotic movie HIDDEN FIGURES from 2016 made in 2017.
For example, 50% of the Top 10 Movies Overseas in 2016 had at least some "strong conservative content or values," but only 20% of them had any "strong leftist or politically correct content or values at all." The percentage difference was even better among the Top 10 Home Video Sales of 2016 as of Nov. 1, 2016, where 80% of the Top 10 Movie Sales on Home Video had at least some strong Christian and family values, compared to 0% for movies with "strong" leftist values! "People want good to overcome evil, justice to prevail over injustice, and liberty to conquer tyranny," Dr. Baehr concluded. "They respond to strong heroes and even strong heroines, but they are turned off by radical anti-capitalist, social engineering schemes, left-wing political correctness and big government programs full of faceless bureaucrats." Both CFTVC and Movieguide® have entered their 32nd year of service. Their parent organization, Good News Communications, Inc., has been operating since 1978.
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