Study: Moviegoers Prefer Movies With Christian and Family-Friendly Values
Dan Wooding : Feb 21, 2017
ASSIST News Service
In fact, movies with at least some strong Christian and family-friendly values and content in 2016 made nearly six times more money overall last year, as movies with at least some strong "leftist values" and content, that is $71.09 million per movie, versus only $12.45 million per movie.
(Los Angeles, CA)—[ASSIST News] An annual box office study has shown that in 2016, American moviegoers by about six-to-one, still preferred movies with strong Christian and family-friendly content or ideals, over movies with the opposite values. (Photo: Dr. Ted Baehr/via ANS)
This was revealed by Dr. Ted Baehr, founder of MovieguideŽ, the family guide to movies and entertainment, who presented highlights from MovieguideŽ's 2017 Annual Report to the Entertainment Industry at the 25th Annual Faith & Values Awards Gala Feb.10 at the Universal Hilton Hotel in Los Angeles.
Media expert, Baehr, speaking to a room full of Hollywood actors and studio chiefs, said that the success of movies with at least some of these values in 2016 is "no fluke," adding, "It's been true ever since we began doing our comprehensive political analysis 13 years ago in 2003."
Every year, MovieguideŽ, conducts a comprehensive study of the content of the major movies released by Hollywood and the major independent film studios to see what kind of content moviegoers in the United States and overseas prefer. (Photo via ANS)
MovieguideŽ's annual study of the political content in more than 275 movies shows that films with strong Pro-American, patriotic values make much more money per movie than movies with strong Anti-American, anti-patriotic, and/or very strong perverse content or values reflecting what Dr. Baehr called "a radical, anti-human view."
In fact, movies with at least some strong Christian and family-friendly values and content in 2016 made nearly six times more money overall last year, as movies with at least some strong "leftist values" and content, that is $71.09 million per movie, versus only $12.45 million per movie.
He said that films with this content also totaled $7.85 billion cumulatively at the box office in 2016, compared to only $0.83 billion in 2016 for movies with strong "liberal or leftist content."
The box office figures, he went on to say, don't include the $119 million that the patriotic movie HIDDEN FIGURES from 2016 made in 2017.
The movies he cited for praise, and released in 2016, included SULLY, CAPTAIN AMERICA: CIVIL WAR, HACKSAW RIDGE, DENIAL, OPERATION CHROMITE, SING, ZOOTOPIA, ARRIVAL, HAIL, CAESAR!, THE INNOCENTS, THE PURGE: ELECTION YEAR, ROGUE ONE: A STAR WARS STORY, QUEEN OF KATWE, FORSAKEN, HILLARY'S AMERICA, BARBERSHOP: THE NEXT CUT, EQUITY, THE MAGNIFICENT SEVEN (2016), PO, BEN-HUR (2016), FINDING DORY, THE FINEST HOURS, HIDDEN FIGURES, THE JUNGLE BOOK (2016), RISEN, PATRIOTS DAY, TROLLS, EDDIE THE EAGLE, FREE STATE OF JONES, INDEPENDENCE DAY: RESURGENCE, RACE, CENTRAL INTELLIGENCE, LONDON HAS FALLEN, FANTASTIC BEASTS AND WHERE TO FIND THEM, and OUR KIND OF TRAITOR, among others. (Photo via ANS)
For example, 50% of the Top 10 Movies Overseas in 2016 had at least some "strong conservative content or values," but only 20% of them had any "strong leftist or politically correct content or values at all."
The percentage difference was even better among the Top 10 Home Video Sales of 2016 as of Nov. 1, 2016, where 80% of the Top 10 Movie Sales on Home Video had at least some strong Christian and family values, compared to 0% for movies with "strong" leftist values!
"People want good to overcome evil, justice to prevail over injustice, and liberty to conquer tyranny," Dr. Baehr concluded. "They respond to strong heroes and even strong heroines, but they are turned off by radical anti-capitalist, social engineering schemes, left-wing political correctness and big government programs full of faceless bureaucrats."
Dr. Baehr is chairman of the Christian Film & Television CommissionŽ (CFTVC) ministry and its family guide to movies, MovieguideŽ (www.movieguide.org). CFTVC and MovieguideŽ are an international non-profit ministry dedicated to "redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media."
Both CFTVC and MovieguideŽ have entered their 32nd year of service. Their parent organization, Good News Communications, Inc., has been operating since 1978.