Strobel appeared on the latest episode of CBN's "Faith in Culture," where he announced the craft store was giving away 500,000 copies of "The Case for Christmas," a gesture he described as "wonderful."

Strobel's book—and Hobby Lobby's decision to give thousands of copies away—comes at a time when Americans are more open to spiritual themes.

According to data from Lifeway Research, while fewer than 50% of Americans attend religious services during the Christmas season, more than half (56%) have said it is likely they would go to church during the holidays if someone they knew invited them, including 40% of the religiously unaffiliated.

"I think that is such a powerful statistic," said Strobel, referencing Colossians 4:5-6, in which the Apostle Paul wrote, "Be wise in the way you act toward outsiders; make the most of every opportunity. Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone" (NIV).

He continued, "Here we have the Christmas season—this is an opportunity for us to seize. ... Invite them to Christmas Eve services at your church. Yeah, it's a little uncomfortable to do sometimes, but take a spiritual risk and invite them. Don't just say, 'Hey, why don't you come?' Offer to pick them up and take them. ... Then you're pretty much 100% assured they're gonna show up."... Subscribe for free to Breaking Christian News here

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