To everyone's shock, Hudson, who appeared on "Crunch Talk" on behalf of Doritos Spain, has a disgusting history of social media tweets that fantasize about everything from nymphomania to child sexual abuse. "I want to do thuggish things to get into a 12-year-old girl's [expletive]," he wrote. In another post, he talks about being in the middle of a street in his underwear "in front of a super beautiful 8-year-old girl." With surprising cruelty, he vilifies victims of abuse, writing, "I hate women who are victims of sexual assault and go to self-help centers to overcome their trauma. Annoying sl---s."

As if that weren't enough, Hudson describes himself as a Marxist "anti-capitalist," who fights for "the abolition of ... the traditional monogamous nuclear family"—which apparently makes him perfect spokesperson material.

Of course, once people started digging up his vile statements, Hudson apologized, claiming they were "pure provocation and in very bad taste." "... [H]onestly I don't know what to say," he said. "I don't remember having written such barbarities. ... I thought that 'dark humor' was funny." But it was too late. Americans across every platform were horrified, outraged, and to Frito-Lay's terror, motivated. From journalists to former Trump officials, people called for "the Bud Light treatment." Who hires an admitted pedophile to be the face of their product, everyone wondered? And what lazy marketing team doesn't do a background check?

"This person is a million times worse than Dylan Mulvaney," Ian Miles Cheong argued. The country seemed to agree—making #BoycottDoritos trend on X within hours of the story breaking.

Then something incredible happened. Before the wave of consumer anger hit land, Frito-Lay didn't just take the video down—they fired Hudson. "We have ended the relationship," a spokesperson told Rolling Stone. "We strongly condemn words or actions that promote violence or sexism of any kind."

It was an astonishing turn for the company, even more astonishing given the timetable. Less than 48 hours after the video went viral, Frito-Lay—whose parent company PepsiCo has a perfect 100% score from the Human Rights Campaign on trans advocacy—dropped Hudson like a hot potato. Even Rip Curl, who faced the world's wrath last month for featuring a trans "hero" in its surfer series, took five days to apologize—a record for regret.

That's how dangerous it's become for brands to cross consumers with a woke agenda. In the 11 months since Mulvaney-gate at Bud Light—a gamble that's now cost them an eye-popping $1.4 billion in revenue— the entire landscape of corporate activism has changed. CEOs who were tripping over themselves to embrace the LGBT fringe are desperate to avoid the pushback that broke Anheuser-Busch, Target, Disney, and others.

As Family Research Council's Joseph Backholm pointed out to The Washington Stand, this situation is different than other endorsement deals "involving so-called trans influencers," since Hudson has quite a different, depraved past. "But it's good to see that gender identity is no longer providing immunity to do and say terrible things," he observed. "Wokeness has long insisted those labeled 'oppressed' can get away with doing things other people should not do. We need a world where people are judged consistently by their choices more than the group they identify with. Yes, Frito-Lay is probably doing a financial calculation here as well, but this is still a refreshing act of moral sanity."

For corporate America, it's quite a sea change. After years of punching above their weight class, Big Business faces a terrifying reality: consumers are punching back. And victories like this one will only inspire them to flex those muscles more. Subscribe for free to Breaking Christian News here

Suzanne Bowdey serves as editorial director and senior writer at The Washington Stand.

To receive daily emails from Breaking Christian News to your inbox CLICK HERE

Why the New RomCom ‘MERV’ Can Bring You Joy This Christmas

How the 'Heavens Declare the Glory of God': What One Man's Research Has Revealed about The Star of Bethlehem

Over 50 Tren de Aragua Gang Members Imported Under Democrats Indicted in Nebraska in Massive Nationwide ATM Jackpotting Scheme

205 Child Victims Located and Rescued in DOJ Sex Exploitation Op

Trump Admin Pausing All Off Shore Wind Project Construction Due To National Security Concerns

Trump Grants Federal Workers Two Additional Christmas Holidays

America Fest 2025: Erika Kirk Endorses 'My Husband's Friend' JD Vance for President

Brent Bozell Confirmed as US Ambassador to South Africa

Jury Quickly Convicts Judge Who Helped Illegal Migrant Escape ICE

Feds Estimate Somali-Linked Fraud in Walz's Minnesota Could Top $9 Billion

Trump SUSPENDS 'Green Card Lottery' after Program Let Brown University–MIT Shooting Suspect Enter the US

Brown, MIT Shooter Found Dead for Days in NH Storage Unit; Motive Still a Mystery

House Passes Bill to Criminalize Transgender Mutilation of Children

November Inflation Falls to 2.7%, Lower than Expected: 'This Is Good News for Wall Street; It’s Good News for Main Street'

MOVIEGUIDE's Review of the New Animated Film: DAVID

Massachusetts Drops Controversial Gender Ideology Mandate for Licensing Foster Care Parents

Nearly 40% of Women Suffer Severe Grief for Years after Abortion, Miscarriage: Study

Former Pfizer Vice President: COVID Shots Were 'Designed to Cause Injury,' Reduce Fertility

Dutch Sheets Shares a Warning from the US National Counterterrorism Center

Venezuela: Trump's Pressure Campaign and Maduro's Fury