The White House announced Charmaine Yoest will serve as Assistant Secretary of Public Affairs at the HHS.

Yoest, who actively supported Trump during his campaign, served as president of Americans United for Life from 2008 to February 2016.

The organization advances pro-life legislation at the federal and state level.

Under Yoest's leadership, the group backed measures that would ban most abortions after 20 weeks of pregnancy, require women seeking abortions to undergo a sonogram, and impose tough regulations on abortion clinics that forced them to meet higher standards of medical care or close their doors.

Marjorie Dannenfelser, president of the Susan B. Anthony List called Yoest "one of the pro-life movement's most articulate and powerful communicators."

House Speaker Paul Ryan congratulated her on her new position. In a tweet, he stated that the Trump administration "demonstrates (a) strong commitment to the pro-life cause."

Yoest replaces Kevin Griffis, who was recently named the new vice president of communications for Planned Parenthood.

Although Yoest's appointment has upset abortion-rights groups, pro-life leaders say it's a sign of an ideological shift taking placed in Washington.

According to Red State, Yoest would ultimately determine what the HHS could talk about or what they could say when they do talk.

"If you are going to appear on-air, your remarks have to be cleared, in advance, by the ASPA," the conservative news organization explained. If you are going to represent HHS at a conference, ditto."

They added that any promotional material would also be cleared by the ASPA. Yoest would also have an integral role in the development of new programs at the HHS.

Yoest began her career serving under Ronald Reagan in the Office of Presidential Personnel and was an adviser to former Arkansas Gov. Mike Huckabee in his 2008 presidential campaign.

Recently she served as a senior fellow at American Values, a conservative group in Washington.

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