"Heroic Media has answers and they come not in the form of condemnation and punishment, but in the form of a warm embrace," said Ingraham.
 
Abby Johnson, a former Planned Parenthood employee and author and founder of And Then There Were None, a non-profit to help get those working in the abortion industry a way to get out, served as emcee for the prayer luncheon, which took place at the Omni Hotel Dallas, just blocks away from the Planned Parenthood annual fundraising luncheon.
 
"We aren't just trying to save babies but create a culture where abortion isn't just illegal, but where it is unthinkable," said Johnson.
 
"It's what we don't know, it's what these women don't know—it's the false advertisements, the fake compassion—that is what leads women through the doors of the abortion clinic," Johnson continued. "Heroic is here to tell women the truth. They are the antidote to Planned Parenthood's message. Every year pregnancy clinics are showing them real options and real medical care, no matter what. It's not fake. We aren't driven by profit, we are driven by the mercy of Christ." 
 
With the looming Supreme Court decision over Texas laws which drastically impact how abortions are performed in the Lone Star State drawing national attention, Heroic Media seeks to lessen Planned Parenthood's impact on the area and the nation, and help women who find themselves with an unwanted pregnancy find life-giving alternatives. (Screengrab via HeroicMedia.com)
 
"We see the truth and the beauty of the pro-life movement. We do not inhabit the darkness or traffic in lies—we save lives," Ingraham said. "Because of the work done by Heroic Media, women who are fearful, hopeless, or just misguided, are presented with a beacon of light that illuminates a path of undeniable truth and hope. There is no other alternative other than victory. Think of what our Framers wrote—‘life, liberty, and the pursuit of happiness.' You can't get to the latter two without first preserving LIFE!"
 
The primary focus of the Heroic Media prayer luncheon was to pray for God's mercy on those who work for Planned Parenthood. Additionally, Heroic Media raised hundreds of thousands of dollars for its advertising program in Texas.
 
Heroic Media was founded in April 2004 in Austin with the goal of saving lives from abortion through the use of targeted advertising programs. The organization believed that if women in crisis could learn of hopeful alternatives to abortion, they would choose life. Since 2010, Heroic Media has received over 1 million responses to its online advertisements, and has helped save over 11,000 babies' lives from abortion.
 
"Planned Parenthood looks at abortion as big business, and big business uses ads to get customers. Everyday Planned Parenthood uses ads to get hundreds of women into abortion clinics—all in the name of financial profit," said Brett Attebery, Vice President of Marketing for Heroic Media. 
 
"Because of our efforts, abortion-minded women are redirected and connected to a life-affirming pregnancy resource center," Attebery continued. "Through that connection, it drives out fear and restores their hope, and they can look at the life growing inside them and see it for the gift it is. When these women are shown compassion, they can then, in turn, show compassion to that child."

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