Millions are awaiting the big game between the New England Patriots and the Atlanta Falcons, scheduled to take place in Houston, Texas, the host city of Super Bowl 51, on Sunday, February 5, 2017, but as in previous years, human trafficking is a real concern to many, especially Nita Belles.

Belles is the founder of In Our Backyard (IOB), and ... she officially announced the launch of the "Convenience Stores Against Trafficking" (CSAT) initiative. She did so during her appearance as keynote speaker at "Vulnerable: A Conference on the Issues of Gender, Race, Poverty & Human Trafficking," held at South Main Baptist Church, 4100 Main St. in Houston...

"The Houston Super Bowl was the right time to launch the campaign," Belles said. "Houston was very accepting and welcoming of the program. Greater Houston Retailers Association put CSAT materials and training out to 1,900 convenience stores."

IOB will also work with local law enforcement and other groups responding to the anticipated increased sex trade activity in the Houston area. Days before the launch of the initiative, on Jan. 24, KTRK-TV, the ABC-affiliate in Houston, reported a 21-year-old woman—who said she was brought to Houston specifically for sex trafficking at the Super Bowl—was raped in downtown Houston by a pimp. According to the report, a Good Samaritan rescued the woman and took her to Ben Taub Hospital for treatment.

In addition, Belles said her organization has unveiled a major social media drive aiming to boost awareness of human trafficking during the events surrounding the February 5th game. The anti-human trafficking campaigner said she hopes for a quarter of a million shares of the new Thunderclap video, "Link Arms Across America," during the first quarter. The short awareness message features former victims holding signs of things they were told by their traffickers.

"Thousands of women, children, and even some men across the country are caught up in the horrors of sex trafficking, convinced that there is no way out, and convenience stores can be a first line of help for these victims," Belles said. "Businesses like these can be heroes in this fight; we're so glad for their support." (Photo: Nita Belles/via ANS)

Since founding IOB in 2006, Belles has become widely recognized as a leading voice in the fight against human trafficking. A frequent speaker to law enforcement, medical, civic and community groups, she has also been an adviser on anti-trafficking legislation to legislators in several states and authored the authoritative book "In Our Backyard: Human Trafficking in America and What We Can Do to Stop It."

"Human trafficking happens 24/7, 365 days a year, in every zip code in America," Belles said. "But working together, we can bring an end to this atrocity."

Belles said volunteers are being recruited for the event to help canvas convenience stores in the Houston area. Visit the IOB website Inourbackyard.org to sign up.

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