South Dakota Wins Legal Victory against New York Abortion Pill Promoters

Calvin Freiburger : Mar 13, 2026
LifeSiteNews.com

New York-based activist group "Mayday Health" has agreed to stop promoting illegal abortion pills in South Dakota in response to a lawsuit brought by Attorney General Marty Jackley.

(Pierre, SD) — [LifeSiteNews.com] The office of South Dakota Attorney General Marty Jackley announced on Monday it has secured a settlement for the New York-based Mayday Health to remove its abortion pill advertisements it had placed around the state. (Screengrab image: via Our National Ambience)

As previously covered by LifeSiteNews, last year, Mayday Health launched a campaign to place advertisements in pro-life states reading, "Pregnant? Don't want to be? Learn more at Mayday Health," particularly at gas stations.

The group's executive director, Liv Reisner, said they did not fear legal repercussions "because we don't sell, distribute or package abortion pills. We're merely spreading First Amendment-protected free speech. So if anyone wants to come after us, what they're coming after is the First Amendment."

But the office of Kentucky Attorney General Russell Coleman disagreed, investigating them as deceptive advertising, and now South Dakota is declaring victory with a similar effort, announcing Mayday Health has agreed to remove "any signs with deceptive and unlawful advertisements of abortion pills in the state now and in the future."

"Mayday Health targeted women and young girls encouraging them to take abortion pills while misleading them about the physical risks," Jackley declared. "My position has been clear and unwavering, South Dakota law governs, and the misleading advertisements must be, and are, stopped."

KELO reports that Reisner is attempting to spin the outcome as a victory because the AG's office is dropping charges against them as part of the settlement. "We'll continue exercising our First Amendment right, telling Americans in all 50 states that they can still access abortion pills. That includes South Dakota."

In response, Jackley essentially warned Mayday not to press their luck. "Mayday was sued civilly in SD State Court for deceptive practices," he said. "Its attempt to sue South Dakota in New York Federal Court failed for lack of jurisdiction. Its attempt to dismiss in SD State Court similarly failed. Its lack of success in both New York Federal Court and SD State Court is straightforward. Its deceptive signs are down, and its obligations under the settlement are clear and expected to be followed at least in South Dakota."... Subscribe for free to Breaking Christian News here

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