'Swift Backlash': Following a Corporate Memo Leak, State Farm Says They're Discontinuing Support for 'GenderCool' Project That Would've Donated Trans Agenda Books to 5-Year-olds

Aimee Herd : May 24, 2022
Breaking Christian News

"State Farm's support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries ... We no longer support the program allowing for distribution of books in schools. We will continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion..." -Excerpt of statement by State Farm Insurance

Recently, one of the largest insurance companies in the US—State Farm—came under fire when emails within the company were leaked revealing a program to partner with the "GenderCool Project" that provides LGBTQ+ books targeting 5-year-olds to school libraries. (Screengrab image)

The non-profit group Consumer's Research ran a video announcement regarding the leaked memo and posted the State Farm corporate email, which stated that the company was "partnering with the GenderCool Project to ... help bring clarity and understanding to the national conversation about being transgender, inclusive and non-binary..." and that they were looking for six agents in Florida to help promote the project by donating the "3-book bundle to their local teacher, community center or library of their choice." 

However, once word got out, the backlash was swift, according to a Washington Examiner report, and State Farm quickly issued a statement that they were no longer supporting the GenderCool Project:

"State Farm's support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries," the company said in a statement to the Washington Examiner late Monday. "This program that included books about gender identity was intended to promote inclusivity. Conversations about gender and identity should happen at home with parents. We don't support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations."

"We no longer support the program allowing for distribution of books in schools," the statement continues. "We will continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion. We recognize and value the diversity of all people, and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace." Subscribe for free to Breaking Christian News here