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Google Shuts Down Live Action Abortion Pill Reversal Ads Following Coordinated Pro-Abortion Attack

Cassy Fiano-Chesser : Sep 16, 2021
LiveAction.org

While Google shuts down all ads informing mothers of their choice to reverse the abortion pill if they regret their decision, they continue to allow pro-abortion ads for the abortion pill, which has sent 1,042 women to the hospital, required 599 women to need blood transfusions, and killed at least 24 mothers (FDA).

[LiveAction.org] Daily Beast gender reporter Emily Shugerman has published a hit piece criticizing Live Action for an ad campaign promoting abortion pill reversal. Shugerman, who is ardently pro-abortion and has been working to attack the Texas Heartbeat Act, argued that abortion pill reversal is dangerous and unproven, and cited a litany of activists from within the abortion industry to make her point. The article is based on a report from the Center for Countering Digital Hate, which stated that Live Action's ads were viewed millions of times on Facebook and Google. (Image: Unsplash)

The abortion industry opposes abortion pill reversal, which tends to cast doubt on the idea that all women who choose abortion are certain of their decision to abort, and because between 39 and 41% of all abortions are now done using the abortion pill method — a significant source of income for the industry.

Shugerman began by casting doubt on the story of Rebekah Hagan, who began the abortion pill process, but immediately regretted it. She chose to try abortion pill reversal, and says it saved her son's life — yet Shugerman insinuates that it's been made up, writing, "At least, that's what dozens of ads on Facebook would like you to think."

Online censorship

On May 10, 2021, Live Action placed strategic ads on Google that informed women of the possibility of reversing the abortion pill process, which involves treatment with a safe pregnancy hormone called progesterone, which has been safely used for decades as standard treatment to prevent miscarriages. The APR treatment's goal is to outcompete the progesterone-blocking effects of mifepristone, also known as the abortion pill. The treatment has reportedly saved the lives of over 2,500 children and has a 68% success rate.

On September 13, without warning, Google "disapproved" all of Live Action's Abortion Pill Reversal ads. The ads had been approved by Google and running for over four months, spending over $170,000 and directing thousands to the abortion pill reversal hotline.

All of the ads were shut down per Google's "unreliable claims" policy, effectively banning Live Action from running advertisements on the platform.

As Live Action founder and president Lila Rose notes, Google continues to run advertisements for the abortion pill. She noted on Twitter, "Meanwhile, Google is permitting abortion facilities to advertise next-day abortions & abortion via mail. This is a blatant, political double standard: Google is ok with ads promoting life-ending drugs, but not life-saving treatments. Where's the "choice?" for women, @Google?"

Biased rebuttals

Dina Montemarano, the research director at NARAL Pro-Choice America, told Shugerman that pro-life groups are "willing to put money and power ahead of their users' safety." This is an interesting allegation, considering NARAL itself is more than willing to peddle misinformation to further an industry which is inherently unsafe for women. In fact, NARAL — and the rest of the abortion industry — frequently lobbies against regulations that would protect women and hold the abortion industry accountable.

Shugerman further interviewed an abortionist, Dr. Nisha Verma, who complained that abortion pill reversal ads contribute to the "stigma" of abortion. "It's projecting this false narrative that people aren't sure, that people aren't getting counseling, that they're getting tricked into making these decisions and then changing their minds," she said. "And that then contributes to other attempts to restrict abortion." (Screengrab image)

Dr. Daniel Grossman said the same in a 2018 Vice News interview, remarking, "Of course this is about the politics, and... it's about rhetoric. You know? It's about all of this talk about reversal makes people think that women really are very conflicted in their decision."

The truth is that women absolutely do face pressure to get abortions. One study found that 64% of women who underwent abortions were coerced, some even by abortion industry staffers. Whistleblowers have likewise come forward to say how industry leader Planned Parenthood, for example, coerced women and teenagers to be sterilized or receive long-term birth control.

Unproven and unsafe?

The larger point of the article, however, is that abortion pill reversal is dangerous and unproven, and Shugerman cites a study by abortion industry insider Dr. Mitchell Creinin as proof. "When doctors at the University of California attempted an independent study of the method in 2019, they enrolled only 12 patients before three were rushed to the hospital with serious bleeding (Two of those women received progesterone, one received a placebo.)," she wrote. Perhaps this misinformation came directly from the Center for Countering Digital Hate. The group falsely claims on its website, "... so-called 'abortion reversals'... [are] known to cause severe hemorrhaging."

But Dr. Christina Francis, Chair of the Board at the American Association of Pro-Life Obstetricians and Gynecologists, told Live Action News, "It actually was only one woman who received progesterone that was taken to the hospital and two who received placebo. The one who received progesterone completed her abortion and required no further treatment. The two who did NOT receive progesterone both had to have emergency surgery and one had to have a transfusion." (emphasis added)... Subscribe for free to Breaking Christian News here

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