"We hope they will use this to reach out to a new generation that often isn't being brought up with the message of hope embodied in the news of Jesus' birth at the heart of the Christmas story."
(United Kingdom)—The BBC reports that a competition to tell the Christmas story in 30 seconds will be featured on Churches Advertising Network (CAN) radio campaign, in response to a poll last year suggesting only 12% of adults knew the details of the biblical Christmas story. A cash prize goes to the best entry.
Francis Goodwin, chairman of the network, said: "We hope youngsters will write, text, record, video, paint the Christmas story in under 30 seconds. This campaign and the competition will be a catalyst for churches to get involved all over the country. We hope they will use this to reach out to a new generation that often isn't being brought up with the message of hope embodied in the news of Jesus' birth at the heart of the Christmas story." (Painting: Petrus Christus)
He was also quoted as saying pressures to secularise Christmas showed that they could not be complacent about promoting the Christmas story.
