A Cup of Tea from Galilee?

Aimee Herd : Feb 25, 2011
Abigail Klein Leichman – Israel21c.org

"I like the touch and feel of the plants and seeing the miracle coming out of the ground. To raise these plants and smell their aroma is the best sensation in the world." -Zvi Zithershpieler

It's been stated that British tea drinkers are some of the most discerning in the world. Becoming wildly popular now among them, is a brand of tea direct from Galilee, Israel.

Founder and owner of The Spicy Way tea is Avi Zithershpieler, who told Israel21c that it "all started with a visit from two nice ladies from England."

According to the report, Karen Pomeranz and Louise Caplin, two entrepreneurs from the UK, loved the brand when they tried it at a trade show in Germany. Soon they were on a plane to Israel to sample all the different herbal blends.

"In the beginning, they thought the infusions wouldn't be interesting for the English public because they have so many teas there, but it turns out they are the strongest sellers," notes Meirav Yaniv, franchise and business development director for The Spicy Way, based in the northern town of Bethlehem-of-the-Galilee in the Jezreel Valley.

"Our teas are based on dried fruit that gives them a fruity taste, and you can eat the fruit after you finish drinking. It's apparently very appealing to the English."