To receive daily emails from Breaking Christian News to your inbox CLICK HERE


SHARE THIS ARTICLE Printer friendly version of this page

Campus Crusade for Christ Adopts New Name: "Cru"

News Release : Jul 22, 2011 : Campus Crusade for Christ

"This decision has been saturated with prayer. We only want what God wants for us. And while we are excited about this name, we are even more excited about our renewed commitment to our mission. We believe this new name will position us to connect better with the next generation." –Steve Douglass, President Cru

Cru(Orlando, FL)—Campus Crusade for Christ in the U.S. is changing its name to "Cru." The new name will be adopted in early 2012. The U.S. ministry hopes the new name will overcome existing barriers and perceptions inherent in the original name.

"From the beginning, Bill (Bright) was open to changing our name. He never felt it was set in stone. In fact, he actually considered changing the name 20 or 25 years ago," said Vonette Bright, who co-founded Campus Crusade for Christ with her husband. "We want to remove any obstacle to people hearing about the most important person who ever lived—Jesus Christ."

"Our leadership team and board of directors are united in their belief that this is the right time to embrace a new name, and that this name meets our objective of achieving a greater level of effectiveness in ministry," said Steve Douglass, president of Campus Crusade for Christ. "This decision has been saturated with prayer. We only want what God wants for us. And while we are excited about this name, we are even more excited about our renewed commitment to our mission. We believe this new name will position us to connect better with the next generation."

The new name and identity was unveiled to 5,000 staff today who were gathered at the ministry's biennial U.S. staff conference in Ft. Collins, Colo. The news was met with enthusiasm and excitement.

"We believe wholeheartedly that God has given us this new name," said Steve Sellers, vice president for the U.S. for Campus Crusade for Christ. "Our team understands that our name is really for the benefit of others. Ultimately, it's not about our name, but how we live out our mission everyday."

The name, selected from a pool of 1,600 potential names, has a track record within Campus Crusade for Christ. Since the mid-1990s, it has been used locally on the majority of their U.S. campus ministries.

Campus Crusade for Christ is a worldwide, interdenominational Christian evangelism and discipleship organization, founded by Bill and Vonette Bright in 1951. Since its founding, Campus Crusade for Christ has become one of the largest Christian organizations in the world. Campus Crusade currently is served by more than 25,000 full-time and part-time team members in 191 countries around the world and is comprised of 29 different ministries.



SHARE THIS ARTICLE Printer friendly version of this page

To receive daily emails from Breaking Christian News to your inbox CLICK HERE

 
Other Recent Articles from Breaking Christian News
     
 

Search the Articles Archives

Keyword  
Author  
Words Posted on
Day Month Year
 

Not all search fields are required


To Order by Phone Call: 1-866-354-5245 (1-541-926-3250 outside the U.S.)

BCN Plus
A BCN Paid Advertisement
A BCN Paid Advertisement
A BCN Paid Advertisement
BCN Store
Follow BCN on Twitter
Are You Praying for Our Government Leaders?
BCN Staff

Steve Shultz
Steve Shultz, Managing Editor


Aimee Herd
Aimee Herd, Editor


Teresa Neumann
Teresa Neumann, Reporter

BCN Plus
Are You Praying for President Trump?
 
An ElijahList Paid Advertisement
 
BCN Contact Info

All articles on this site and emails from BCN are copyrighted property of Breaking Christian News. Permission is given to link to, or share a BCN story if proper attribution is given to both the original writer and summarizer of the story. Breaking Christian News 2005-2012. All Rights Reserved.

 

Disclaimer: Articles and links, as well as the source articles linked to; do not necessarily reflect the opinion of Breaking Christian News.

541-924-3906