Today, it is one of the fastest-growing cable channels with 46.7 million subscribers.
(East Point, Georgia)—48-year-old Charley Humbard, the son of Rex Humbard—one of the nation's first televangelists—launched the Gospel Music Channel in October, 2004 after reportedly walking away from his career as vice-president at the Discovery Channel. Since then, the station claims to be one of the fastest-growing cable channels with 46.7 million subscribers, according to SNL Kagan, a media research and analysis firm. (Photo by: Bob Andres/Ajc.Com)
As reported in the Boston Globe, Humbard's siblings were all all singers and musicians.
"As Dad said, ‘If you don't sing, you don't eat,''' Humbard said. "He said that lightly, but we got it. It is very deep in all of us."
For fans, the music on "squeaky clean" GMC is more than just entertainment, according to media economist Jack Myers. "The content of the music has relevance and importance in their lives,'' he said.
