To receive daily emails from Breaking Christian News to your inbox CLICK HERE


SHARE THIS ARTICLE Printer friendly version of this page

Choosing Plain Water over Sugary Drinks will be Easy with This New Israel-based Invention

Abigail Klein Leichman : Jan 13, 2016  Israel21c.org

The aromatic fruit flavors [infused into the cup] fool your senses into thinking you're drinking flavored water.

The trending blog Awesome Jelly predicts a new Israeli product "will forever change the way we drink water." AOL has called it "ingenious," and Entrepreneur calls it "clever." (Photo: courtesy)

Six years of research and patented technology went into The Right Cup, a BPA-free recyclable plastic drinking cup infused with FDA-approved aromatic fruit flavors to trick your senses into thinking plain water has a fruity taste.

CEO and founder Isaac Lavy was diagnosed with diabetes at age 30 and was advised by his doctor to drink only plain water. But he hated the taste, and thus began a long process of research, trial and error that led to the first prototype of The Right Cup.

"Isaac has been lecturing about scent marketing for a long time, so naturally this is what entered his mind after being told he had to drink only water," cofounder and creative director Erez Rubinstein tells ISRAEL21c.

"Over the years, he told many people about his idea and they all said it was impossible," adds Rubinstein.

As we all know, Israelis read "impossible" as "I'm possible." Skepticism only serves to strengthen their resolve to turn their out-of-the-box idea into reality.

The company has already raised [over] 242 percent of its $50,000 goal from [more than] 2,000 backers on crowdfunding site Indiegogo and the campaign is not over yet.

Expected to hit the market next April after starting production in Israel, The Right Cup will cost about $35 and will be available in orange, mixed berry, lemon-lime and apple varieties to start. (Those pre-ordering from Indiegogo get free shipping within Israel.) The three-part cup releases aromas for at least six months if it is hand-washed.

The aromatic fruit flavors fool your senses into thinking you're drinking flavored water.

The Awesome Jelly blogger reports that the company sent her test straws made of the same material as the cup, infused with lemon scent and flavor.

"When I took my first sip of water from The Right Cup straw I was blown away. The material is a smooth, hard plastic type material that smelled exactly like lemon. I honestly have no clue if the material tasted like lemon or if my brain perceived it that way, but is most certainly tasted like I was drinking a fresh glass of lemon water.

"I then gave the test straw to my 8-year-old daughter and asked her to simply try the water. Her immediate reaction was amazement and awe. She said that the lemon water tasted 'soooooo good'! When I told her that it was the straw that caused the water to taste like lemon she was quite amazed and immediately asked if I had other flavors.'"

Rubinstein affirms that other flavors are planned. He says The Right Cup has no competition. Of course you can buy flavored water, but that always includes some type of sweetener, natural or artificial. "People perceive flavored water as much healthier than it is," he comments.

Reprinted with permission via Israel21c.org.







SHARE THIS ARTICLE Printer friendly version of this page

To receive daily emails from Breaking Christian News to your inbox CLICK HERE

Other Recent Articles from Breaking Christian News

Illegals Using Fake Skimmers at Self-Checkouts to Drain Consumers' Bank Accounts; Here's How to Guard Yourself

Elon Musk to Pay Embattled Doctor's Legal Fees after Speaking Out against COVID Lockdowns

Safety of Women Hangs in Balance after Oral Arguments on Abortion Pill Regulation

New Federal Gun Grab Law Would Criminalize Shooting Ranges, and Even Private Security

Treasury Sec. Yellen: Biden Has NO Plan to Save Social Security

Maryland Governor Says 'Keep on Praying' for Families of Missing Workers after Baltimore Bridge Collapse

Chick-fil-A Abandons Long-Held 'No Antibiotics' Pledge on Chicken

The War in Myanmar: Karenni Resistance Fighters Ask for Prayer and Practical Help

The World Is Facing a Major Population Crisis by 2075 If Birth Rates Keep Falling

FDA Admits COVID Vaccines Cause Seizures in Toddlers

'Hamas Is Celebrating' after US Abstains from UN Security Council Ceasefire Vote: Netanyahu Cancels Visit

Kamala Harris Won't Disclose Why Biden Campaign Is Active on TikTok Despite Security Worries

Special Counsel Report Reveals University of Delaware Misled Courts to Hide Biden's Senate Records That Likely Hold Sexual Assault Complaint Filed by Tara Reade

'Unthinkable Tragedy': Baltimore Bridge Collapses after Being Struck by Cargo Ship

Jews, Christians Celebrate Purim, Palm Sunday as Israel Fights for Victory over Hamas

Dan Bongino Emotionally Recounts Supernatural Experience the Morning His Mom Died: 'I've Never Believed More in the Power of Jesus'

Married People More Likely to Be 'Thriving': Gallup Survey

Planet Fitness Is Having a 'Bud Light' Moment

The Shocking Untold History of the Man Who Designed the 'Transgender Flag'

Moscow Concert Massacre: US Border Chief Very Concerned a Similar Attack Could Happen Here



Search the Articles Archives

Keyword:  
Author:  
Words Posted On:  
Day Month Year



BCN Plus

Follow BCN on Twitter
Are You Praying for Our Government Leaders?
BCN Staff

Steve Shultz
Steve Shultz, Managing Editor
Founder and Owner


Aimee Herd
Aimee Herd, Editor


BCN Plus
Are You Praying for President Trump?
 
 

All articles on this site and emails from BCN are copyrighted property of Breaking Christian News. Permission is given to link to, or share a BCN story if proper attribution is given to both the original writer and summarizer of the story. Breaking Christian News 2005-2019. All Rights Reserved.


Breaking Christian News is a division of Elijah List Publications, Inc. All Rights Reserved


Disclaimer: Articles and links, as well as the source articles linked to; do not necessarily reflect the opinion of Breaking Christian News.

editor@breakingchristiannews.com